ABSTRACT
Part of the foundation of Neuro-Linguistic Programming, established by Richard Bandler and John Grinder, was the formulation of theories of internal representations within the brain and the work of the subconscious. The first element of the relationship between conscious and subconscious is the significant power of the subconscious mind. Our subconscious can process vast amounts of information quickly and can multi-task. The effect, with no visual and subconscious clues, makes drivers concentrate consciously on their driving, with a subsequent decrease in accident rates. Milton H. Erickson's experiments explored a profound area, giving us insight into the power of the subconscious. A good example of the power of the subconscious, and its control over our decisions, is the area of smoking. The 'strength' of the conscious brain at that point in time will dictate the extent to which communication can directly influence the subconscious. The conscious brain can either compliment or counter the subconscious communication.
