ABSTRACT
Morning and evening papers were of course a most useful publicity medium, and although F. Howkins thought them 'not generally remunerative from a property selling point of view', local newspaper displays were by no means rare. Open from 10 a.m. to 10 p.m. every day, it was an example of a type included in various north London estates, selling at around £775. The first illustrated announcements of new suburban houses to appear in the Evening News were in the issue of 5 July 1905 and half-page spreads followed that autumn. Perhaps the most famous of all London railway guides to the suburbs was the Metropolitan's Metro-land. Among the intelligentsia, suburb was of course already a dirty word. Once arrived at the suburban station, the prospective buyers would be whisked to the estate by the firms' cars, the speed of travel often being relative to the distance between the railway and the houses.
