ABSTRACT

Some coaches prefer more pragmatic, solution-oriented techniques, more cognitive approaches or the application of concrete business experience and their own convictions and beliefs. Thorough psychological and psycho-dynamic theoretical knowledge is necessary, as well as practical training, experience, supervision and a willingness to constantly reflect on one’s own practice. The importance of adhering to basic ethical standards should be self-evident; nevertheless, the professional coaching federations have developed codes of conduct and ethical ground rules to clarify their positions. Thorough practical and theoretical psychodynamic and coaching training on an ongoing basis is necessary for the delivery of good coaching practice, and involves: effective establishment of the coaching relationship, genuine commitment of the coach to the client and their success, and clear contracting.