ABSTRACT
This chapter examines the key features of the relationship between sport and the media with reference to its management. It provides an examination of the ways in which sport and the media interact depending on the three-sector model of sport, the commercial foundations of the sport media relationship, in particular the sale of broadcast rights, and the ways in which governments regulate the sport media relationship. It concludes with a brief acknowledgement of the role of the sport media manager in the professional sport industry.
