ABSTRACT
This appendix includes first-hand reflections about conducting a modified grounded theory analysis of social media data. I detail the choices I made about selecting modified grounded theory, as well as challenges of conducting first-cycle (in vivo) coding and second-cycle (focused) coding. Several appendices are included to illustrate the codebooks used to guide analysis. Sample memos are also included to illustrate the length and content of analytic memos. Reflections detail challenges and ultimate findings that resulted from modified grounded theory.
