ABSTRACT
This chapter contains geobusiness model; the principles on which it is based; underlying assumptions; guidance on application, and relevant issues; and related models. The model applies to the international business actions of all firms, not just those classified as multinationals. The variables will impact in different ways, depending on the organization's specific activities. The variables are interlinked for example, wage-controlled, low labour costs in a particular country may be classified as a country-specific variable and a production-efficiency seeking measure. The organization perceives the conditioning variables, responds appropriately but has no influence over control variables. The model may be used in the assessment and development of international business growth strategies. Another application lies in the assessment of the potential for growth given a change in international conditions. The model can help in the evaluation of international competitors and markets. The model may be used to assess the relative importance and interaction of the different variables to the organization.
