ABSTRACT
This chapter contains patterns of strategic change; the principles on which it is based; underlying assumptions; guidance on application, and relevant issues; and related models. Once an organization has formulated a strategy it tends to develop from and within that strategy, rather than change its direction. Continuity represents periods during which strategy remains unchanged. Strategies form gradually during this period. Strategies change, but in no clear direction. Global is a period of coordinated, strategic change throughout the organization, typically at times of crisis - for example, as a response to a decline in performance. Continuity is maintained where the defined strategy continues to be effective - for example in a relatively static environment. Incremental change can be effective when in step with environmental change. When environmental change outpaces incremental change, global change may be necessary in order to 'catch up'. Reactive changes in strategy can leave the organization literally in a state of flux.
