ABSTRACT
This chapter looks at different roles in specific aspects of doing business in cyberspace – research, marketing, and email. Cyberspace is far more than the World Wide Web, or even the vast Internet that by now may have as many as 30 million inhabitants. Any Bulletin Board System (BBS) may be visited by cyberspace explorers using only a modem and a telephone line. A large Value-Added Networks (VAN) like this contains in microcosm many of the activities taking place on a larger scale over the Internet with perhaps ten times as many members. A VAN is rather like an independent nation in the cyberspace world. Gopher is the most popular software tool for exploring these textual areas of cyberspace. It is more than just a program, a complete way of communicating very efficiently between your computer and the thousands of Gopher "server" resources available online.
