ABSTRACT
This chapter tries to strike a balance in covering both the practical "how to" details of conducting business in cyberspace, and the cultural, social and other less tangible aspects of this new environment. Cybergateways are Opening Entrepreneurs are opening all manner of gateways through which special interest groups will pass to enter cyberspace. "The longer the authors publish on the Internet, the clearer it becomes that the language they have imported from the tangible 'real' world ceases to apply in cyberspace," says Laura. Laura emphasises that it is a false analogy to view cyberspace as a new way of bottling old wine. While the wine analogy seems apposite at first, in fact it illustrates the fundamental truth that the authors cannot use old words to describe new thought processes and activities in cyberspace. The Online Bookstore is conducting some fascinating experiments in "distributive" publishing online which could provide guidance for the people for a variety of cyberspace enterprises.
