ABSTRACT
On March 6, 1990, a young groom at a Bologna hotel helped an elderly customer with his suitcases. “Are you in the city for the PCI conference?” (The 19th and last of the Italian Communist Party), the young man asked. The elderly customer answered in the affirmative, asking the young man how he realized this. “Because you look like a communist”, the young man replied. “To tell the truth, this is one of the reasons your party has problems. You can tell a communist from their appearance”. Quite at a loss, the old man responded sarcastically: “Then it is not enough to change our name. We have to change our faces too.” 1
