ABSTRACT
This chapter explores the ways in which the management of design may be improved to enhance the competitiveness of firms in international markets. It reviews the definition of design management. The chapter highlights the need to manage design so a firm's overall competitiveness may be improved, as already stated. It reports that the results survey on how the Queen's Award winners manage design. 'Design management' is defined as the effective control, review and monitoring of new products by managers, as well as the efficient and timely application of techniques by which a product/process can be improved upon in order to achieve international competitiveness. Design is the lifeline of modern progressive industries, and its role in international competitiveness is growing significantly. The overall review of the secondary and primary findings suggests that the management of design differs from country to country, industry to industry and product to product, to introduce a satisfactory product to the customer/user, the entire organization must work together.
