One of the most obvious applications of the Motivational Map is with career coaching. With so many people considering career moves and life changes often decisions can be made on a whole variety of factors including, financial, geographic, familial and of course emotional. Very few people considering a change in their career review their subconscious values and seek a decision that is 100 per cent aligned; keeping in mind, of course, that values and, even more so, beliefs can change over time! As career coaches we want to boost the success of our clients; and this, from what we have already covered, is a complex issue. Rather than focusing, as most career coaches do, simply on promotion, getting ahead, and the usual symptoms of what constitutes a 'career', we, as Motivational Mapping coaches, are advocating a slightly different approach.