ABSTRACT
Within each person there are nine motivators – we all have these motivators, and we all have the full nine. The difference is that each individual has the nine in a different order and at a different level of intensity. Motivation is energy; it is what fuels us to do 'things' – things we want to do. Without motivation we are unlikely to set out in the direction we want to go (towards our goals) and are even more unlikely to use our knowledge and skills effectively. The nine motivators are not random or discrete but instead form a holistic unity. They are divided into three groups of three; the groups like the motivators themselves have properties as well as motivational qualities. Some motivators are aligned and reinforce each other; other motivators conflict and cause tension, whether that be at an individual (that is, internal), team or organisational level. Motivational Maps describe, measure, and monitor motivation.
