ABSTRACT
The retail trade sector includes many companies selling goods to the general public. Companies in the retail trade have turned to new training technology comparatively slowly, in contrast to their use of technology for sales. Retail trade is a six or seven day a week business, and time for training is particularly hard to secure. It is fair to generalise by saying that training for the retail trade must be accessible, quick and effective, to a greater degree than in perhaps any other economic sector. Despite the presence of computers in large retail companies for inventory control and accounting, there were no examples of early use of mainframes for computer based training in the retail trade. The chapter presents case studies that follow illustrate well the range of computer based training applications in this sector such as Association of British Travel Agents, B&Q Retail Diy Supercentres, Foodmaker, Mervyn'S, Sainsbury'S, W. H. Smith, Syntex Laboratories and Zales.
