ABSTRACT
This chapter shows that single corporate performance indicators (CPIs) are not only a viable concept but also essential. It reviews further requirements of these indicators and finally we will find what we have been waiting so long for—a device for setting targets for organizations as corporate wholes. Just as the beneficiary doctrine demands that no organization should ever attempt to serve more than one beneficiary, so it requires the use of just one CPI to measure corporate performance. A single CPI is essential also for the proper management of any organization. When we have developed the practice of using CPIs more fully we shall be able to compare a wide selection of Non-profit making organizations (NPOs) too. As will be seen when we set targets for companies and for NPOs, targets should also be dynamic—they should call for higher standards of performance every year.
