ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book focuses specifically on the various manifestations of the brand associated with the writer Oscar Wilde. It examines the ways by which the brand created and developed by Wilde, in all its various versions or phases, affected his writing, and it gauges the ongoing effects of stages of that brand upon interpretations of his works. As Wilde's brand grew, the distinction between it and Wilde became more and more difficult for the public, and often for him, to discern. Furthermore, with its growing success, Wilde's brand exerted increasing control over his public actions and creative endeavors. To understand this process, let us first review the development of the brand. The book seeks a better understanding the work of Oscar Wilde by looking at how branding shaped his creativity.
