ABSTRACT
Voluntary co-operation is the foundation of our entire economic system, and leadership or ‘management’ is the art of obtaining voluntary co-operation in the achievement of carefully planned objectives. Douglas McGregor points out the common error of seeing a man’s role as constant, unchanging and absolute. The manager’s business, with the help of the industrial psychologist, is to find out what motivates people and to harness that motivation to constructive and fruitful ends. Workers themselves must be given more chance to express their own individuality and creativity, not only by formal suggestion schemes but also by less formal consultation and discussion. One of the obvious factors which has, to some extent, destroyed this sense of personal pride and responsibility for a company a man works for, is the growth in size and hence in impersonality of many large companies. The technical organization of an opinion survey is comparatively simple.
