ABSTRACT

During an engagement new options and subjects usually come up. In reality, a Smart Engagement process enables the stakeholders to develop the criteria for what to engage on and select what stays on the table and what drops off. Being open-minded before being rigorously analytical is a great advantage. When establishing the governance and organisational structure for the new organisation they recognised that government relations, partnerships and public engagement would be a large part of the new company's mode of operation. Engagement outputs are the ideas, perceptions and expectations, recommendations, decisions and actions coming out of the engagement. It also needs to be emphasised that engagement is not something done only by a select few functions such as CSR, HR or Communications. Engagement boundaries, however, may be defined by the part of the organisation most responsible for the challenge or opportunity in question.