ABSTRACT
Employee engagement is a significant tool that can support companies' innovation goals, increase the bottom line and drive sustainability efforts behind the social mission. Sustainability engagement is thus a means to drive a company's corporate responsibility efforts, as well as a goal in itself of employee engagement and the creation of a workforce of authentic brand ambassadors. A number of companies are integrating aspects of sustainability into their human resource recruitment and employee orientation processes. General Electric is finding sustainability to be a significant draw for the best and brightest employees. Research from The Conference Board McKinsey suggests engagement drivers are evolving to include a sense of purpose gained through work and alignment with the company mission. Where companies demonstrate a firm commitment toward sustainability they benefit from improved recruitment and retention rates, employee morale and productivity, and lower healthcare costs.
