ABSTRACT

Take notes about what you like and don’t like. Focus especially on what is believable and interesting (and what isn’t).

If you don’t know of a good report, then do a search on the web for ‘sustainability report award’ and read one or two that come up. Alternatively, download Marks & Spencer’s latest ‘How we do business’ report (https://

corporate.marksandspencer.com/howwedobusiness), along with their

‘Key lessons from Plan A business case’ report. (https://corporate.marksand spencer.com/documents/publications/2012/plan_a_report_2012.pdf).