ABSTRACT
I WOULD HAVE LIKED TO CALL THIS BOOK ‘Sustainability Relevance’.
Relevance is useful as a word because it is clear and looks more like
the outputs from the process I’m about to lay out for finding the most
relevant sustainability issues. And it also avoids a word that has other
meanings in an organisational context, ‘materiality’. The use of that word
in the context of sustainability has added to suspicion that corporate
social responsibility (CSR) is non-core to business and destroys value.
