ABSTRACT
A number of organizations recognize the importance of returns to investors and have developed ways to deliver them. Understanding investors’ investment profile also provides stability and continuity to investors’ activities because they are anchored in the essence of investors’ identity as an individual and an investor. Additional returns that flow from engaging in social investment include personal returns, such as pride in giving or enjoyment of the process of investing. High-profile individuals or organizations may invest strategically to enhance their own reputations by associating themselves with a well-regarded organization. The investment or gift may be motivated by altruistic impulses that are integral to the investor's identity or personal happiness. Identity returns include the personal or emotional returns that accrue as a result of the investment. Financial performance can come from cost management alone, or can be generated through revenues or increases in the values of assets in which investments have been made.
