ABSTRACT

Charles Protzman and Homer Sarasohn started with a more basic task: to clarify the mission and purpose of the business corporation. The Business Week survey of business schools in 1988 revealed that North-western University's Kellogg Graduate School of Management was rated as number one by employers, outranking Chicago, Harvard, Stanford and other traditional leading business schools. A business enterprise should be based on its responsibility to the public, on service to its customers, and on the realization that it can and does exert some influence on the life of the community in which it is located. Stung by being displaced by its cross-town rival, the business faculty at the University of Chicago began to examine its curriculum to see how they could include a more human touch. One of Dr. W. Edwards Deming’s lessons was on how to conduct a fact-gathering survey, for he realized that the business process starts with customers and their needs.