ABSTRACT
Sustainability is not a technological issue. At its core it’s a behavioural issue and as such it is dependent upon teamwork, cooperation and motivation. For sustainable practices to take root and produce results, every employee – whether he or she is a cleaner, a production line worker or an administrator – (as well as paying customers) must contribute to the process. No matter what level or experience a person has, everyone has the potential to discover a sustainable path that has been overlooked. Just as important, any employee has the ability to add that final jolt of effort that avoids failure and promotes success. Understanding the importance of people in all phases of the sustainability process is therefore necessary to ensure that a thorough and combined effort on all fronts is made.
