ABSTRACT
This chapter aims at analysing an example of user integration in the development of a climate-friendly product. The investigation will focus on organisational learning results and intends to identify factors that influence organisational learning. Given the dearth of empirical experience with organisational learning from user integration, the case study is intended to close this gap. The case analysis starts with the description of the INNOCOPE method. The chapter presents the experience with its application and shows the learning results that were sparked off in the bicycle company involved. The goals of INNOCOPE are threefold, comprising mutual learning between consumers and companies, the empowerment of consumers and the development of climate-friendly products. The INNOCOPE procedure comprises a series of three workshops that address different phases of the product development process. The chapter concludes with a discussion of the hypotheses and the role of users in the innovation process and an assessment of the INNOCOPE method.
