This chapter considers the partnerships with companies to be an important new way for non-governmental organisations (NGOs) and other public-interest organisations to work. When considering how to equip one's organisation or programme with the necessary skills to engage companies in new ways, many leaders of NGOs or UN agencies hire staff from the private sector. Although such staff exchanges are important, it is not sufficient to rely on private-sector staff to develop and implement strategic forms of engagement. Although recent years have seen the growth of professional practice in partnering, and the support of groups such as the Partnering Initiative, much of the focus to date has been on operational issues, rather than on the strategic challenge of evolving partnerships to achieve a greater scale of impact. The Partnering Initiative notes how 'partnerships – even many of those operating at very grass roots levels – are increasingly seeking not just to expand their activities but also to expand their influence.'