ABSTRACT
This chapter addresses the questions of sustainability and social justice in a business context and try to evolve creative responses. It also addresses sustainability issues by management and business educators at that time, particularly given the considerable expansion of MBA programmes through the 1990s and onwards into a substantial industry in its own right. The course had action research as a fundamental organising principle—with cycles of action and reflection echoed both in the overall degree format and within workshop. Action research offers a way to take a radical, action-oriented yet also reflective stance within the university. Action research practices, provides potential 'containers' from which course participants could address the challenges of course content, and maintain both an appreciative and critical, questioning approach, including being critical of the programme itself. Movements between action, input and reflection were also built into the workshop timetable, so that participants could experience the value of reflection and build their capacities to act as reflective practitioners.
