ABSTRACT
The adoption of new learning mechanisms is the sixth-greatest leverage point for change in a social system because it alters the traditional feedback systems that are oriented toward maintaining the status quo. Innovation is 'very encouraged' at Epson Portland, says George Lundberg, the firm's environmental and safety engineer. Innovation will be stifled if people fear repercussions for trying new things. Innovation and risk-taking are especially difficult within government. Innovation requires dedicated time and space. Innovation requires an atmosphere that supports and encourages 'out-of-the-box' thinking. Innovation teams require dedicated staff time, separate workspaces, special retreats and other mechanisms that allow people to brainstorm new solutions outside the constraints of the normal bureaucracy. When managers openly encourage risk-taking and creative thinking rather than emphasise not making mistakes, people will feel free to experiment. Scandic Hotels has used short-term wins as a springboard for innovation.
