ABSTRACT
A sustainable strategic management (SSM) corporate strategy portfolio includes strategic processes designed to manage a firm's portfolio of strategic business units (SBUs) in ways that create synergy among the firm's economic, social, and ecological performance. Strategic managers define the corporate mission of the firm by analyzing its purpose, scope, and the balance of cash flow within its portfolio of SBUs. Undeveloped and developing markets provide unique opportunities and challenges for businesses to make positive contributions in moving toward a sustainable world. SSM strategies that are designed to provide firms with cost advantages and risk reduction through improved eco-efficiency are generally referred to as pollution prevention strategies. Strategies designed to provide a firm with competitive advantages by allowing it to ecologically and socially differentiate its products and services from its competitors in the marketplace are referred to as product stewardship strategies.
