ABSTRACT
With a code, external stakeholders and employees know what they can expect of the organisation and what it can be held accountable for. A code fulfils a diverse range of internal and external functions. The weight accorded to the internal and external function of a code varies by company. Internal functions with regard to managers and employees include: orientational function; clarifying function; guiding function; stimulating function; initiating function; and internal corrective function. A code can have external functions: distinguishing function; legitimating function; and external corrective function. Where one company may attribute a primarily external function to the code, another may attribute a primarily internal function. The meaning and function of a code can be illuminated through the use of metaphors. Metaphors are powerful images that can be employed to communicate the value and importance of a code. Different support staff often has a responsibility for a specific part of the business code.
