ABSTRACT
This chapter presents a case study for the expansion and consolidation of the Principles for Responsible Management Education (PRME) in Bentley University. It provides an overview of the challenge(s) faced in relation to mainstreaming responsible management, an explanation of the actions taken in relation to the challenge(s), information about the results and benefits of the actions taken, and some points regarding the role of PRME/sustainability principles to carry out the activity. The success of Bentley University’s first social enterprise serves as a model for how business curricula can create a continuing stream of opportunities for developing responsible leaders while, at the same time, building win–win partnerships with foundations engaged in social causes that the University community supports. Bentley’s positive experience with Mmofra Trom Bead Project has opened the University’s doors to social enterprises. Students who have started social enterprises of their own face the challenge of paying salaries and taxes.
