ABSTRACT
This chapter presents a case study for the expansion and consolidation of the Principles for Responsible Management Education (PRME) in Rotterdam School of Management Erasmus University. It provides an overview of the challenge(s) faced in relation to mainstreaming responsible management, an explanation of the actions taken in relation to the challenge(s), information about the results and benefits of the actions taken, and some points regarding the role of PRME/sustainability principles to carry out the activity. A pedagogical innovation, an entire course at the European business school Rotterdam School of Management Erasmus University is taught outdoors, at a botanical garden. Companies in Ecologies is a master’s elective offered at the Business–Society Management department. The case study relates how a professor has innovated at a business school by creating an outdoor course that is entirely given at a botanical garden outside the university.
