ABSTRACT
This chapter presents a case study for the expansion and consolidation of the Principles for Responsible Management Education (PRME) in Nottingham University Business School (NUBS). NUBS has achieved high standing in business ethics and sustainability research and education. The School continues to pursue the goal of embedding sustainability within educational offerings and scholarly activities. The chapter provides an overview of the challenge(s) faced in relation to mainstreaming responsible management, an explanation of the actions taken in relation to the challenge(s), information about the results and benefits of the actions taken, and some points regarding the role of PRME/sustainability principles to carry out the activity. The PRME initiative has added considerable weight to appeals for management education that supports a sustainable global society. This case focuses on one strand of work that challenges traditions of leadership in business and management and proposes an alternative theoretical and pedagogical approach to leadership education.
