ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book sketches the fundamental ideas and linkages behind business management, the environment and sustainable development. It outlines the criteria against which environmentally oriented business management can be assessed and the fields of action in which success can be achieved. The book presents a discussion and examples of strategies for environmental management. It provides important tools of environmental management, especially eco-marketing, environmental accounting and eco-control. The book illustrates with a range of case studies and examples related to the main contents. It aims to obtain a practical understanding of the relationship between management and environmental issues. The text is supplemented with numerous figures, references, Internet site addresses and boxes. Boxes provide examples, definitions or additional information about issues explained in the main text.
