ABSTRACT
Companies that operate globally are being increasingly asked to act in a socially responsible manner. They choose environmental and social measures that fit in with their own vision and business strategy. They have developed an identity that is based on finding a responsible balance between people, planet and profit. Their attention shifts from gaining purely financial profit to sustainable profit. The choices a company makes concerning people, planet and profit depend on the company’s vision and strategy, but it is also important to take what the outside world expects from the company into consideration. Corporate social responsibility in an international context is not only high on the agenda of large, multinational companies. As a result of economic globalisation, smaller companies are also becoming more involved in a network of international suppliers and customers. The chapter also presents an overview of the key concepts discussed in this book.
