ABSTRACT
The Marine Stewardship Council (MSC) is the product of a partnership between the international NGO, World Wide Fund for Nature (WWF), and the multinational company, Unilever pic. Established in February 1997, the MSc's mission is to work for sustainable marine fisheries by promoting responsible,. environmentally appropriate,. socially beneficial and economically viable fisheries practices, while maintaining the biodiversity, productivity and ecological processes of the marine environment.
