ABSTRACT
Patterns of creativity and entrepreneurship resulting in environmentally responsible businesses or green economic growth do not emerge by accident. Creativity and entrepreneurship are outgrowths of distinctive processes of collective learning. Economist Joseph Schumpeter identified the entrepreneur as the vanguard of the process of economic growth, or of what he called the ‘creative destruction’ that characterizes capitalism. The logic of creative green design begins with a simple assumption: pretend that everywhere you live and work on the earth is home. The logic of collective action is colored by the culture in which it operates, steered by traditional schemata that legitimize the way entrepreneurial risk-taking is generally viewed. The differentiation between cultures in terms of distinctive schemata and ways of viewing entrepreneurship is an outgrowth of collective perception and socialization within cultural communities. Only such open transparent leadership is system-transforming in moving the market and business community towards sustainable development.
