ABSTRACT
The biggest trends in society and our most enduring ideals suggest that there are five key criteria for future-fitness: our products, organizations, communities, cities or countries must be safe, smart, shared, sustainable. The way to apply future-fitness thinking is to test the anticipated stocks and flows in society against these five criteria. The Kaleidoscope Five-S Future-Fitness Framework is just one way to crystallize what a better future could look like—and to galvanize our efforts in shaping the products, organizations, communities, cities and countries that could turn such a bright vision into reality. Companies have had a decade to get used to the idea of cross-sector partnerships, which have been heavily promoted through the United Nations and given a boost through inclusion in the Millennium Development Goals. One of the biggest changes in the society over the past ten years has been the explosion of social media.
