ABSTRACT

Business schools often operate in a bubble, physically located in a community yet without any significant interaction with it. In the future, business schools will be a much more integral part of their surrounding community, engaging in a wide range of community activities. Business schools will have their own pop-up business space, either in a building managed by the school or in a range of spaces in the community to which the school has access. Business schools could become cooperatives with students and staff – future, present and past – making up its membership base. A series of events would also take place on campus to facilitate the interaction of the students with their and other students' adopted businesses. The school itself will also better capitalize on the energy and expertise of its alumni base to strengthen its own operations and offerings, crowdsourcing ideas for new courses, and harnessing its energy to bring about wider change in the business community.