ABSTRACT
This chapter explains that a spirit of enterprise, creativity and innovation are necessary responses to societal challenges. Although the economic model is the source of major deviations, enterprise in the broadest sense can help correct many of them. From problem it can become solution. This approach is particularly realistic today given that creativity, innovation and entrepreneurial activity go far beyond the scope of capitalist enterprise and market. Thousands of initiatives appear throughout the world to propose solutions: social entrepreneurship, social economy, and fair trade. They are a sign of devolved and more accountable entrepreneurial activities. Many of them cooperate with capitalist enterprises that are inspired to transform their culture and meet their social responsibilities. This abundance of creativity brings with it new forms of enterprise which, far from competing with more conventional forms, are an indispensable complement and a source of cultural inspiration.
