ABSTRACT
Fairmont Hotels & Resorts was founded in 1907. Its first hotel, the landmark Fairmont San Francisco, became the city's venue of choice for glittering balls and presidential visits. Fairmont's green philosophy is one of the core values of the company. It is the first global hotel brand to join forces with the World Wide Fund for Nature and become part of its Climate Savers programme. The main focus of the Fairmont Green Partnership programme is on responsible sustainable practices, both at a corporate level and at individual properties. Employees at Fairmont in China have come up with many ideas of their own, including educational programmes introducing environmental issues to guests, organic farming and delivering organic vegetables to guests' homes. Fairmont recognizes the importance of its business to local communities, especially in terms of local purchasing, and strives wherever possible to purchase local products and to help the economies of the communities where it does business.
