ABSTRACT
Sony Corporation was founded in Tokyo in 1946 by a group of entrepreneurs including two of the most famous figures in Japanese business history, Ibuka Masaru and Morita Akio. Sony produces audio and video equipment, televisions, information and communications technology, semiconductors and electronic components. In April 2010 Sony launched its "Road to Zero" environmental plan. This plan had four key environmental aspects: climate change, resource conservation, chemical substances management and biodiversity conservation. The "Green Partner" programme was introduced in 2002 to ensure that Sony only procures from green partners who have successfully passed the audit. Sony Supply Chain Solutions has worked with product design, manufacturing and other departments to provide lightweight product manuals, high-strength lightweight packaging materials and smaller boxes. Sony's carbon reduction is managed throughout the life-cycle of Sony's products and business processes, ranging from technology research, product design, procurement, manufacturing, logistics and customer usage to the recycling of waste products.
