ABSTRACT
Social intrapreneurs generate social innovation and change by leveraging their organisation's capacity to address societal issues profitably. They are characterised by a mind-set to strive for societal value creation in a way that is attractive to business. They pursue societal value creation in a persistent, learning and outreaching manner and apply the skills of entrepreneurship and communication. Social intrapreneurs collaborate with non-governmental organisations in order to generate societal impact and obtain missing knowledge and skills at business schools. In general, the phenomenon of social intrapreneurs might be a visible sign of people looking for ways to reconcile their social and working lives. With people such as social intrapreneurs, their 'godparents' and other partners leading the way, a growing number of large companies such as Unilever and other 'green game-changers' profiled by WWF in a report are transcending simple product and process innovation to completely transform their business models.
