ABSTRACT
Social entrepreneurs might learn a lot about how to scale their initiatives by collaborating with social intrapreneurs. Some companies are aware of the intangible value that social intrapreneurism creates, such as reputation, creating a socially responsible image, spontaneous media reporting, increased employee satisfaction, better working climate and reducing the liability of 'foreignness' when operating or entering in new international markets. At the same time social intrapreneurs might learn a lot about measurement of social impacts from social entrepreneurs. Social intrapreneurism does not only impact on company results but also on society and is thus a practical way to create what M. E. Porter and M. R. Kramer termed 'shared value'. As they state, 'The concept of shared value—which focuses on connection between societal and economic progress—has power to unleash the next wave of global growth'. Social media channels such as Facebook, Twitter, YouTube have been recognised as key catalysts in the rapid spread of ideas which can act as precursors to large-scale action.
