ABSTRACT
The intellectual guru of the Elvis Presley Lives network and its followers, known as "Gatheringites," put forth her case legitimately, refuting the findings of the Memphis power structure. The zeal displayed by the followers of the Elvis Lives crusade is also consistent with Eric Hoffer's characterization of "true believers." The movement "guardian" reportedly received countless phone calls and hundreds of letters from believers who claimed to have seen or talked with Elvis. Only JFK's 188 minutes convey more credibility, in part because of the director's established successes as a filmmaker and "status" as an important sociopolitical, cultural commentator and chronicler, as opposed to a misguided voice that is lost in the wilderness. It is clear from McNeil's characterization that Reull has achieved "Guardian" status as a messenger in the movement to whom followers look for guidance. The tone of Elvis Lives is predominantly religious in nature, with strong currents of patriotism throughout.
