ABSTRACT
In the newer style the melodies usually have their vigour syncopated out of existence in favour of a drumming mass-call which suggests an increasing reliance on the group-appeal simply as an escape from personality and choice. In the body of its text a magazine in the newer style is superficially like the old; it is made up of bits-and-bobs of information: short articles on figures in history, curiosities from many lands : and the captions appear much as they have always done. The old-fashioned magazines sought the curious and the startling; in the newer style the emphasis is much more on the simply startling, in crime, in sexual matters and in the supernatural. The newer ones are nothing if not smart and 'snappy'. The newer family magazines are making the older ones fight for existence all along the line because they are their direct competitors and successors.
