Efforts to expand Federal Trade Commission (FTC) authority directed toward the Federal Trade Commission's new Bureau of Consumer Protection responsibility for developing Trade Regulation Rules on behalf of the consumer and responsibility for developing techniques of advertising control. The FTC's Bureau of Consumer Protection, newly created in 1970, emerged with the responsibility for developing Trade Regulation Rules (TRRs) for the protection of the consumer. The TRR had been since 1962 one of the agency's tools for implementing its substantive statutory requirements. To bring the new consumer protection agency to fruition, Senate staff members worked over several versions of the bill, attempting to circumvent House hostility and obduracy. Consumerists' Senate Commerce Committee affiliations were pressing toward enactment of a pathbreaking expansion of FTC jurisdiction. New consumerist organizations were growing out of the earliest ones in a mitotic process that usually retained the Naderite nucleus.