ABSTRACT
The responsible decision-making provides a Pareto optimal result in the multidimensional decision space. In business ethics the problem of justification of profit making is formulated in terms of social and ethical performance of business. If we want to sustain business activities for a long time we certainly need a less violent, more caring form of profit making. The chapter introduces deontological considerations as a separate component into the model of moral responsibility. German-American philosopher, Hans Jonas injected the idea of responsibility into the modern moral discourse. According to Jonas new dimensions of responsibility emerged because nature became a subject of human responsibility. Human responsibility is basically a non-reciprocal duty to guarding beings. The parent and the statesman are presented as ideal types of natural responsibility and contractual responsibility, respectively. Jonas’ theory of responsibility has important similarities with Carol Gilligan’s understanding of female morality.
