ABSTRACT
The Cold War may seem like an unlikely beginning to our story, but it is. In 1962, then Senator Jacob Javits, Republican of New York, speaking at a NATO parliamentary meeting in Paris, called on private business in the industrialized world to take the initiative in assisting private enterprise in what was then called the Third World. At the time of his speech, virtually all of the financial assistance being channeled to the Third World was provided by international development institutions like the World Bank, the United Nations specialized agencies and bilateral aid agencies of individual governments, such as the US Agency for International Development. Fred argued that agriculture presented unique problems which merited specialized attention. He defined his market sector as being agribusiness, in recognition of the close link between the production agriculture and agro-industry in the modern world.
