ABSTRACT
The international business environment in Latin America has changed dramatically since Latin America Agribusiness Corporation was formed back in 1970. These changes have affected agriculture most profoundly. Indeed, it would be fair to say that an economic revolution has taken place, a revolution that continues to this day. One of the last bastions of mercantilism, the European Union’s policy on banana imports, has been rejected by the World Trade Organization and will have to be modified. Many other barriers to agricultural trade remain, but the handwriting is on the wall. Agriculture is no longer the political wasteland of anachronistic ideologies. Young Latin American entrepreneurs are seeking to make their livelihood by growing crops that can be sold into a global market place. A farmer is like an investor on the stock market. His worst enemy is uncertainty. The political debates then were over fundamental issues like property rights, state intervention in the economy and which superpower to be allied with.
